Long before we all had smartphones in our pockets, a GPS was a coveted device seen only in luxury cars. The magical GPS took away all your worries about traveling to destinations unknown by providing you with clear direction. Fidelity has always done the same. And so, the Green Line Campaign was born.

The GPS metaphor has stood the test of time. Fidelity travels with you and guides you, no matter your age and stage of life.

The original campaign was helmed by director James Mangold, known for such feature films and Wolverine, 3:10 to Yuma, and Walk the Line. Other notable filmmakers such as Malcolm Venville, Lisa Rubisch, and many animation, design and VFX companies have brought their storytelling talents to our team.