Do Stuff. It was a really simple concept. The world was becoming increasingly more digital, and RadioShack had the technology to help you do your digital life better.

Working with Academy Award nominated director, Todd Field, we relaunched the RadioShack brand, positioning it as the place to help you be at the forefront of technology, rather than the place to buy gadgets and batteries.

Mp3 players. Flip phones. DVD Recorders. Bobby Knight throwing chairs during basketball games. Remember those? Every piece of technology advertised in this campaign is long-gone, and every function can now be accomplished by my iPhone (except the chair throwing part). Back then, RadioShack had a ton of deals on a ton of tech. We had just won a new piece of business. We had a brand to build and stuff to sell. The creatives wrote unique characters to accompany each device. 3 creative teams, 6 red chairs, and over 75 commercials, all in 18 months. You'll recognize some of these guys; many of them have gone on to star in movies and TV. This was some of the most fun casting I've ever gotten to do.