How do you showcase a suitcase that doesn't exist? The only asset available to us was a photograph of a prototype. The strategy was simple: show that it's lightweight and strong. Got it. Let’s go to the circus.

Samsonite says it's the best wheel they've invented yet. It can go anywhere, climb over anything, and turn 360 degrees without a hitch. With no budget, no time, and no suitcase to shoot, how do you show the best suitcase in the world traversing the world? You make it in 3D.