The VIA Agency loves music. They also love a good idea. The VIA Crumpled Ball Series symbolizes all the ideas you have to trash before you get to the one good one. It also reminds us just how fragile a good idea can be, and if not protected, it can turn to garbage. VIA asks guest artists and musicians to write down an idea they wish to banish and toss it inside a sealed case, locked away forever. The crumpled ball serves as the universal symbol of creative pursuits.

We created this fully CG video to accompany VIA's Crumpled Ball content series.